Founder · ADDCA ADHD coach training in progress
Jacob Rozansky
Beta Sprint spots are now open: 4 sessions for $200 for the first 5 clients. Start with a fit call, then we map one friction point and build one system that works in real life.
ExEF: Executive Function support for adults, students, and professionals who know what to do but can’t seem to start.
The ExEF Beta Sprint is open now: 4 sessions for $200 for the first 5 beta clients. Book a fit call to see if coaching is the right support for your next 30 days.
Or try the free assessments first.
Why this works
EF is an execution problem, not a knowledge problem.
If you’ve already read the books and tried the planners, you don’t need more information. You need a system you can actually run on a Tuesday at 4 p.m.
Targets the point of performance
Coaching plugs in where the work actually happens — the desk, the calendar, the inbox — not in the abstract.
“ADHD is a disorder of doing what you know.” — Russell A. Barkley, PhD
Build one system, then test it
We design a small, specific scaffold, run it through real life, and revise. No grand productivity overhauls.
“Implementing what you already know, consistently, over time.” — J. Russell Ramsay, PhD
See the finish, plan the start
Most stuck-ness is invisible until we put language and structure on it. Then it becomes workable.
“Picture yourself doing a task and work backward to now.” — Sarah Ward, MS, CCC-SLP
Coaching is the core offer
Free tools show you the pattern. Coaching builds the system.
Most people who land here have already tried the productivity advice, the planners, and the apps. What changes things is structured 1:1 work that fits how your brain actually moves — intake, environmental redesign, and point-of-performance scaffolding tracked across weeks, not days.
- Adults & ADHD: task initiation, follow-through, working memory, emotional regulation.
- Students: academic systems that survive a real semester, not a tidy weekend.
- Professionals: calendar architecture, decision fatigue, and the gap between knowing and doing.
No commitment. The fit call (linked at the top and bottom of this page) is how we figure out whether coaching is a match.
Why I’m building this
Hi, I’m Jacob.
I built ExEF because the gap between knowing what to do and actually doing it is the part most productivity advice ignores. I’m completing ADDCA ADHD coach training (ICF & PAAC accredited program), and I’m taking on the first 5 beta clients now at a reduced rate while I finish my hours.
The promise is small and concrete: in 4 sessions we map one friction point, build one system, run it through your real week, and revise it until it holds. That’s it. No grand productivity overhaul, no productivity-bro lecture, no pretending coaching is therapy.
What a session feels like
Less interrogation, more co-design.
Coaching at ExEF is a working session, not a check-in. Bring a real situation; we leave with something you can actually try this week.
First 10 minutes
What happened since we last talked? Where did the system hold, where did it slip? No homework guilt — we use slips as design data.
The middle 30
Pick one specific friction point. Map it out loud. Build or revise one small scaffold targeting the actual moment of failure.
Last 10 minutes
Decide one tiny experiment for the week. Write it down where you’ll actually see it. Done.
Who you’ll actually work with
You’re not booking a brand. You’re booking a person.
ExEF is a solo coaching practice led by Jacob. The educator and OT below are independent referral partners, not ExEF staff — so when something falls outside coaching scope you have a vetted name to call.
Independent referral · Special educator
Diamond B.
Independent special educator ExEF refers to for school systems, IEP/504 translation, transitions, and home-school routines. Engaged directly under her own practice.
Independent referral · PhD, Occupational therapist
Cole M.
Licensed OT ExEF refers to when sensory regulation, motor planning, or the body-environment relationship are driving the EF problem. Engaged directly under his own license.
Free starting points
Free tools you can use before booking
Use these to see your pattern. When you’re ready to act on it, the coaching fit call is one click away.
How coaching works
Three columns, one outcome: systems that hold under real life
Most coaching that gets bought here is a 12–16 week engagement. The work runs in three predictable phases.
1. Intake & pattern read
We map your executive functioning across five areas, audit your environment, and name the friction explicitly. You leave the first sessions with language for what's been happening.
2. System design
We build small, specific scaffolds at the point of performance — the desk, the calendar, the morning, the inbox. Designed for how you actually move, not how you wish you moved.
3. Iteration that sticks
Most systems collapse the second week. We run weekly sessions, debug what didn't work, and tune the design until it survives a real Tuesday at 4pm.
The next step is a 30-minute consultation.
Free. No commitment. We talk through what's actually getting in the way and whether coaching is the right next move — or whether one of the free tools above is enough for now.